One of the critical questions a publisher must answer is: who will buy their products? Publishers need to know—as specifically as possible—who they hope to lure into their ebon clutches. Otherwise, how can they meet their customers’ needs?
I’ve been running Raging Swan Press for over eight years, and in that time I’ve learnt a ton about publishing. When I started, I was a neophyte. Next year, I hit name level!
This question occurred to me the other day. When you buy a supplement or module, what are you actually buying?
I recently received a request to explain Raging Swan Press’s take on book covers. As a anyone with a passing knowledge of Raging Swan Press will know our covers are somewhat different to the norm. Why?
Several years ago, in my Borderland of Adventure campaign, our band of heroes explored a fragment of the upper level of The Forge of Fury. Sadly, their exploration was cut short when their foray alerted a tribe of orcs in the upper level. In the ensuing battle, the party were forced to flee—and only escaped because of the heroic sacrifice of one of their number.