One of the critical questions a publisher must answer is: who will buy their products? Publishers need to know—as specifically as possible—who they hope to lure into their ebon clutches. Otherwise, how can they meet their customers’ needs?
Category Archives: Publisher Advice
A Best Seller at Paizo!
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A few weeks ago, I got some marvellous news about Raging Swan Press’s sales on Paizo.com: we had a product on the Top Downloads from Other Companies list! Victory!
If you are not interested in 3PP you’ll find this phenomenally boring. I apologise—please move on, there is nothing to see here…
7 Tips for Publishing Success
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I’ve been running Raging Swan Press for over eight years, and in that time I’ve learnt a ton about publishing. When I started, I was a neophyte. Next year, I hit name level!
My Publishing Philosophy & My Campaign
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Over the weekend, I was chatting via email with a freelancer working on his first assignment for Raging Swan Press. During the conversation, I gave what I thought was a brief overview of my publishing and design philosophy.
Linea: My Awesome New Mapping App
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Regular readers know I love technology. They’ll also know I particularly love shiny pieces of technology decorated with a certain fruit logo. They’ll also know my mapping skills are terrible.
What Are You Really Buying?
(when you buy a module)
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This question occurred to me the other day. When you buy a supplement or module, what are you actually buying?
By William McAusland (Outland Arts)
My Tools: Viraltag
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I’m a huge fan of using social media to make my gaming life better (and easier). But like all things, success or failure at any given task, is often down to the tools you use. After all, hammering in a nail with a screwdriver is surely doomed to failure!
What’s Up With Raging Swan Press’s Covers?
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I recently received a request to explain Raging Swan Press’s take on book covers. As a anyone with a passing knowledge of Raging Swan Press will know our covers are somewhat different to the norm. Why?
Just How Good is The Forge of Fury?
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Several years ago, in my Borderland of Adventure campaign, our band of heroes explored a fragment of the upper level of The Forge of Fury. Sadly, their exploration was cut short when their foray alerted a tribe of orcs in the upper level. In the ensuing battle, the party were forced to flee—and only escaped because of the heroic sacrifice of one of their number.
