One of the critical questions a publisher must answer is: who will buy their products? Publishers need to know—as specifically as possible—who they hope to lure into their ebon clutches. Otherwise, how can they meet their customers’ needs?
Continue reading Publisher Advice: Who are Raging Swan’s Customers?
A few weeks ago, I got some marvellous news about Raging Swan Press’s sales on Paizo.com: we had a product on the Top Downloads from Other Companies list! Victory!
If you are not interested in 3PP you’ll find this phenomenally boring. I apologise—please move on, there is nothing to see here…
I’ve been running Raging Swan Press for over eight years, and in that time I’ve learnt a ton about publishing. When I started, I was a neophyte. Next year, I hit name level!
Over the weekend, I was chatting via email with a freelancer working on his first assignment for Raging Swan Press. During the conversation, I gave what I thought was a brief overview of my publishing and design philosophy.
Regular readers know I love technology. They’ll also know I particularly love shiny pieces of technology decorated with a certain fruit logo. They’ll also know my mapping skills are terrible.
