Publisher Advice: 3 Fundamental Questions You Should Ask About a Book

Before a publisher commissions a new book, he must be able to answer three absolutely fundamental questions about the project. If he can’t, the project is likely doom to failure.

By William McAusland (Outland Arts)
By William McAusland (Outland Arts)

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Publisher Advice: The Most Important Metric

It’s normal to measure your performance. After all, unless you know how you are doing it is very hard to improve. However, like me, you’ve probably been measuring the wrong thing…

By William McAusland (Outland Arts)
By William McAusland (Outland Arts)

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