A good adventure blurb is a critical part of the design process. No matter how good the adventure, a terrible blurb will have a devastating effect on your players’ level of engagement.
Continue reading GM Advice: How to Write Awesome Adventure Blurbs
I’m sure you are proud of your products. After all, you pour your creative genius into each one. If they are that good, why not offer a money back guarantee? If they are not that good, why sell them?
Continue reading Publisher Advice: 5 Reasons You Should Offer a Money Back Guarantee
Before a publisher commissions a new book, he must be able to answer three absolutely fundamental questions about the project. If he can’t, the project is likely doom to failure.
Continue reading Publisher Advice: 3 Fundamental Questions You Should Ask About a Book
It’s normal to measure your performance. After all, unless you know how you are doing it is very hard to improve. However, like me, you’ve probably been measuring the wrong thing…
Continue reading Publisher Advice: The Most Important Metric