GM Advice: How to Write Awesome Adventure Blurbs

A good adventure blurb is a critical part of the design process. No matter how good the adventure, a terrible blurb will have a devastating effect on your players’ level of engagement.

By William McAusland (Outland Arts)
By William McAusland (Outland Arts)

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Publisher Advice: 5 Reasons You Should Offer a Money Back Guarantee

I’m sure you are proud of your products. After all, you pour your creative genius into each one. If they are that good, why not offer a money back guarantee? If they are not that good, why sell them?

By William McAusland (Outland Arts)
By William McAusland (Outland Arts)

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Publisher Advice: 3 Fundamental Questions You Should Ask About a Book

Before a publisher commissions a new book, he must be able to answer three absolutely fundamental questions about the project. If he can’t, the project is likely doom to failure.

By William McAusland (Outland Arts)
By William McAusland (Outland Arts)

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Publisher Advice: The Most Important Metric

It’s normal to measure your performance. After all, unless you know how you are doing it is very hard to improve. However, like me, you’ve probably been measuring the wrong thing…

By William McAusland (Outland Arts)
By William McAusland (Outland Arts)

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